Return to site

Impact of COVID-19 on Digital marketing industry

The current situation worldwide is nothing short of a wartime circumstance. None of us or our parents has seen a situation so volatile, dramatic, and life-changing. Every Industry we've ever known is being affected by the pandemic, including the digital marketing industry. Every digital marketing agency in the world, new or old, can tell you today that the Covid-19 pandemic has heavily influenced how people see and practice digital marketing.

Truth be told, for a creative digital marketing agency in Delhi NCR and worldwide like MMBO, both hindsight and foresight is 20/20. Simply put, a digital marketing agency with experience and innovative thinking can tell you all about the pros and cons of the impact of Covid-19 on the world of digital marketing.

The contradictory truth about Covid-19

How Covid-19 affected the digital marketing industry positively:

· One glaring pro of people staying at home and having more time at hand is that they are spending more time on the internet. People are looking for engagement. Challenges, giveaways, and contests are trending every day, and the current trends in the digital marketing industry show that the stalwarts of digital marketing are utilizing this opportunity to the fullest.

· Companies previously reliant on word of mouth or traditional ways of marketing are turning to digital marketing because how do you connect with people when you're not visible to them? You might think, why now, as increased visibility was always a plus point for investing in the digital marketing industry. See, the thing is while digital marketing was ONE of the marketing techniques before; it has become one of the only creative platforms where brands can interact with their audience even when the whole world is closed.

· Will people remember how much they loved a brand if and when everything opens up? Investing in digital marketing and integrating SEO services in Delhi NCR, and worldwide along with other digital marketing services to keep communicating with their audience might be their best bet.

How Covid-19 affected the digital marketing industry negatively:

· Live events, concerts, screenings, launches, everything is canceled or postponed for an uncertain time. The primary challenge for the digital marketing industry right now is understanding what to promote, how to promote, and who to address in their interactive pieces.

· Finding the right tone is another one of the challenges for the digital marketing agency. In these difficult times, people are vulnerable, scared, and looking for comfort everywhere, while some people are happy with the kind gestures of concern from brands, some people do not appreciate them. So, finding the tone that resonates with a brand's client base is pretty challenging.

· Brand evolution is at risk. The image of certain companies is incoherent in a post-pandemic world. Every digital marketing agency is faced with the question of, "How to change my client's brand image to best suit the situation."

What can they do?

First thing first, every digital marketing agency and their clients should realize that businesses will probably struggle for some time. The global economy is expected to suffer a loss of about $3 trillion by the time this pandemic gets under control. It is best to prepare for it, take protective measures, and keep yourself updated.

Not content but, context is king. Every situation is different, some situations need a response, and some don't. Companies like MMBO, one of the top social media marketing agencies in Delhi NCR, and other highly respected digital marketing agencies in the world, can understand the context behind content and requirement, and respond reasonably.

This is the time for humane marketing. Do not push your products, do not oversell, and do not take advantage of the situation in an inhumane way. Any digital marketing agency with experience and expertise knows that only humane marketing tactics filled with interactions, and concern for the world works.

Wrapping it up

The fate of every industry when the pandemic is over depends upon how this situation is handled today. The digital marketing industry is well-equipped in handling the current situation, and evolving regularly to accommodate the changing rules, quirks, and regulations. The best step any business, big or small, can take today is to invest in the services of a prime marketing expert like MMBO, a top digital marketing company in Delhi.