Ecommerce has taken over traditional commerce as the primary way of business. The importance of personalization in e-commerce is growing day by day. Brands having websites that offer personalized shopping experience are more preferred than generalized websites. According to any top-rated e-commerce Website Development Company in Delhi, giving attention to small details about the customer leads to a good response. It promotes the chances of the customer buying any product. 2020 has brought a massive change in the e-commerce sector. While the growth noticed is obvious, competition has risen a lot. Ecommerce website development has become a crucial factor for the sales of every company. Enhancing the shopping experience of its consumers is of paramount importance.
Use of personalization in e-commerce:
No customer wants to be treated as an object to earn profits. Customers want to sense the familiarity and remembrance they get from the vendors while frequently visiting stores. A customer wants to be shown offers relevant to the current product he/she is viewing. If you are not interested in benefiting your consumer, he/she will just walk away to another brand. The customer has many choices to choose from. Seeing an offer for a mobile phone while looking for furniture is irrelevant and is a sense of let-down for the customer.
Keeping track of minute details, such as a customer’s name or previous orders, and using them while providing offers helps build a relationship with the customer. E-commerce personalization works as if a dedicated clerk is attending the customer and catering to all his/her needs and providing personalized recommendations. Customers tend to visit again if their overall shopping experience is good.
Some e-commerce personalization stats:
According to Epsilon research, 80% of consumers choose to buy from a brand that offers a personalized experience.
Data says, 74% of companies among 400 e-commerce marketers have an e-commerce personalization strategy, according to a survey conducted by Yieldify during the Covid-19 crisis.
According to a survey conducted by monetate that gathered statistics and opinions of over 1100 digital marketing professionals, marketers noticed an average of 19% rise in sales while using e-commerce personalization.
E-commerce personalization strategy:
Ecommerce personalization strategy is a need for every business out there. Properly implementing a strategy helps increase overall sales and ensures customer loyalty. It isn’t about showcasing what your business is offering. It’s about what your customer desires. The main objective of your personalization strategy should be the benefit of your customer. A good e-commerce personalization strategy consists of the following:
Personalized aesthetic homepage
Augmented reality
Machine learning and artificial intelligence
Personalized product offers
Personalized recommendations
Email reminders and newsletters
Varied discounts on products
Geolocation targeting
MMBO, a leading figure in ecommerce website development in Delhi, has curated an e-commerce personalization guide “Top ten smart personalization methods”. It covers all aspects of e-commerce personalization and provides direct answers to questions related to personalizing your website. The guide gives information about some of the best software used for personalization. The guide is provided here. If you require professional expertise regarding website development and personalization, you can always consult experienced agencies like MMBO, the leading ecommerce website designing company in Delhi.
